“Many of us strive for health by eating our veggies and going to the gym, yet often we’re left feeling stressed, sluggish, and unwell, mistakenly thinking these issues are just part of life. We’re all caught up in our busy lives, not fully realizing the importance of our food and exercise choices on our overall well-being and happiness.

That’s why we created BABS BONE BROTH and BABS FIT. These projects aim to guide you from your current state to a vibrant level of health that might seem out of reach. Our mission is straightforward: to help you enjoy a diet filled with organic, whole foods and to discover the joy of exercising beyond the conventional gym setting—encouraging more active moments throughout your day, like choosing stairs over elevators or engaging in a physical hobby you love.

At BABS, we want to offer a range of exercise options that inspire and motivate you, turning movement into a celebration of what your body can do. Let’s shift our perspective and adopt a lifestyle where nutritious eating and enjoyable physical activities become our new standard.”

– Barbara Rubin | founder Babs Nourishing Food Company, C.h.e.k., autor, medical cook, personal trainer